DIY PR
4 Questions to Ask a Media Gifting Event Company (Before Paying their Fee)
The producers of media gifting events are always on the hunt for new brands to participate. As a result, it’s not uncommon for brands to
The producers of media gifting events are always on the hunt for new brands to participate. As a result, it’s not uncommon for brands to
Securing charity partnerships for brands opens up fosters goodwill and has the added benefit of providing a unique story angle that can lead media outreach.
We all know that celebrity affiliation with brands can increase exposure, legitimacy, and that “cool” factor (not to mention making us look pretty cool in front of our clients!). While fashion and accessory brands is often about working with celeb fashion stylists, the route to a beauty product placement entails working with a celebrity “glam squad.”
Mastering the skill of pitching is essential to garnering press coverage in clients’ target publications. A great pitch can result in anything from beautiful multi-page,
As PR pros in the digital age, we are lucky to have a multitude of tools we can utilize on daily basis to help identify media opportunities for our clients.
With the rise of the virtual workplace and reduced editorial staff, many fashion & lifestyle websites and magazines rely on freelance writers to keep up
For some brands, holiday gift guides are the be-all and end-all of press placements; the right product in the right magazine can lead to an
Switching careers is never an easy choice to make, whether you’re giving up the stability of a current job or finding yourself unfulfilled and looking for a
If you’re currently a freelance publicist, or running a small boutique PR firm of one, then you’re no stranger to the balancing act; on any
Public relations professionals operate as media experts, providing guidance on where to pitch, what to offer to whom, and when. As fashion, beauty and lifestyle publicists,
Whether you head a PR agency, own a fashion company, or run a successful blog, the decision to become an entrepreneur is thrilling in so
Launching a new beauty brand is always so much fun – as a total beauty lover, I always get so excited whenever I work with
YouTube is a great resource to find pretty much anything – whether you need hairstyle inspo or want to try a new workout routine, you’re
New seems to be the biggest buzzword for the media – it’s all about what’s fresh, what’s hot, what’s never been seen before. While this
