Articles by Lindsey Smolan

How to Make Charitable Partners Part of Your PR Strategy

Securing charity partnerships for brands opens up fosters goodwill and…

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Are You Guilty of These Common Mistakes When Pitching the Media?

Mastering the skill of pitching is essential to garnering press…

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PR Toolbox: How To Get the Most Out Of HARO

As PR pros in the digital age, we are lucky to have a multitude of tools we can utilize on daily basis to help identify media opportunities for our clients.

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How to Find and Befriend Freelance Writers

With the rise of the virtual workplace and reduced editorial…

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What to do Right Now to Land More Holiday Gift Guide Press Coverage

For some brands, holiday gift guides are the be-all and…

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A Quick Guide on Navigating Career Transitions

Switching careers is never an easy choice to make, whether…

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5 Signs You’re Ready to Hire Support For Your PR Business

If you’re currently a freelance publicist, or running a small…

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7 Lifestyle Websites PR Professionals Should Know

Public relations professionals operate as media experts, providing guidance on where…

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3 Things You Need to Avoid Business Owner Burnout

Whether you head a PR agency, own a fashion company,…

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Become the New Beauty Brand Everyone’s Talking About

Launching a new beauty brand is always so much fun…

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3 Steps to a Successful YouTube Outreach Campaign

YouTube is a great resource to find pretty much anything…

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Nothing New to Pitch the Media? No Problem…

New seems to be the biggest buzzword for the media…

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3 Major Reasons to Build Alliances with Fellow PR Professionals

PR pros (and especially those in the fashion or beauty…

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Boost PR Results with Editor Desksides

Whenever I start with a new client, one of the…

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