Articles by Lori Riviere

How to Get Your Brand Involved in Miami Swim Week

Miami Swim Week is the largest swim and resortwear event…

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PR CEO Shares Top Tips to Turn a Client Relationship Around

It’s inevitable. No matter how long you have been in…

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6 Things You’re Doing To Sabotage Your PR Results

Every brand has dreams of being the next golden child,…

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What is Happening with Fashion Week, Anyway?

Fashion Month is in full swing and the topic every…

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How to Gain Tons of Media Attention for a New Brand

Launching a new business or product is the biggest opportunity…

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5 Niche Fashion & Lifestyle Magazines You Should Pitch

Media has undergone tremendous changes in the last five to…

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5 Quick Tips to Boost PR Agency Morale

Having a great agency culture is great for business. Clients…

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Want a Career in Fashion PR? Here are 6 Things you should know

Fashion PR is a tough industry to break into and…

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The Truth About Miami SWIMWEEK (& What to Do About it)

There has been a frantic panic among designers, media and…

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3 Easy Steps to Pitching Alternative Fashion Brands

Not every fashion brand is trying to appeal to a…

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Beyond a Logo: What is the Real Value of a Company Sponsorship?

Sponsorships are a great way to align like-minded brands and…

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5 Expert Tricks to Succeed as a Fashion Startup on a Budget

Gone are the glory days when you could start a…

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