Event Marketing & Production
How to Get Your Brand Involved in Miami Swim Week
Miami Swim Week is the largest swim and resortwear event globally that combines a market week and runway shows. Brands, buyers, media and influencers come
Miami Swim Week is the largest swim and resortwear event globally that combines a market week and runway shows. Brands, buyers, media and influencers come
As the owner of a boutique fashion PR, marketing and production agency, I have come to dread the hiring process. I used to wonder what
It’s inevitable. No matter how long you have been in the industry, how great your track record is in scoring amazing placements, there will always
Every brand has dreams of being the next golden child, the “it” brand every editor is clamoring to cover. While it often seems like certain
Gone are the days when editors would stay at a single publication for 15 years, slowly moving up their way up the masthead. These days,
Fashion Month is in full swing and the topic every media outlet seems to be covering, more than the clothes themselves, is the fashion calendar
Launching a new business or product is the biggest opportunity for media coverage and brand buzz in the lifespan of your business. Media and consumers
Media has undergone tremendous changes in the last five to ten years and it is a PR pros job to adapt and keep up with
Having a great agency culture is great for business. Clients and editors can feel the energy and enthusiasm from your team and nothing fuels creativity
Fashion PR is a tough industry to break into and often it can be difficult to determine what steps will help you transition to the
There has been a frantic panic among designers, media and swim and resort wear industry folks since IMG emailed the media with their announcement that
Not every fashion brand is trying to appeal to a mainstream audience, but that doesn’t mean that strong media coverage in the right publications, influencer
If clients knew the amount of hard work, dedication and time that it takes to secure a fashion placement, I am convinced they would all
Sponsorships are a great way to align like-minded brands and amplify PR and social media reach for all involved, but it is important to ensure
Gone are the glory days when you could start a fashion brand, go to a few trade shows and have instant success. My father immigrated