Editor previews are an important component for any public relations professional working with fashion, lifestyle or consumer goods clients. It’s a way to connect with
While it’s very important to perfect your messaging and media materials, it’s equally essential to ensure you’re sending client information to the right editors. Irrelevant
Pull letters. Letters of responsibility. B-roll. Ed cals? If you’re not sure what any of the above mean, you’re in the right place. Every industry
Not that long ago, brands produced printed look books and press kits for every new collection launch or announcement, and mailed them to all relevant
There are many reasons you might decide to host a press trip but it’s important to define your goals upfront and make sure you communicate
PR samples are an important part of any fashion PR strategy. If you’re trying to place your client or brand in top fashion publications or
Social media has changed the way public relations professionals do their jobs and while editors have varying preferences when it comes to if, and how,
With a monthly reach of almost 10 million, InStyle covers the latest in fashion and beauty through the lens of celebrity. Earlier this year, Danielle
