PR Strategies
Mistakes Business Owners Make with Their Brand Story
Written by Stacey Shannon While a business is supposed to be a corporate entity, things are not as simple as they first appear to be.
Written by Stacey Shannon While a business is supposed to be a corporate entity, things are not as simple as they first appear to be.
Written by Katelynn Sortino, Prezly Whether you call it a press kit, media kit, digital press kit, electronic press kit, EPK, or any other variation,
Written by Ryan Ayers In today’s corporate climate, social impact is a forefront concept that countless entities are scrambling to understand and implement. Many companies
Written by Charlotte Couturier, Charlotte Rose PR It’s no secret that publicists are always looking for ways to connect with journalists. While social media is
Written by Almog Atar At heart, blockchain PR is about enhancing and building the reputation of a company using media channels. While that seems straightforward,
Written by Nina Sharpe The business of public relations is changeable enough as is. But amidst a global shift in economic systems, technologies, and behavior,
Written by Ryan Ayers Whether you’re trying to make a great PR team within a company or corporation or creating a full-service PR firm, there
Written by Alexandra Drobysheva Competition is considered the most important factor in business. It encourages agencies to continuously improve their products or services. But today
Written by Tim Ferguson, writer and editor of Marketing Digest Self-promotion is every freelancer’s worst fear, but you can’t sustain your business for long without
Written by Hazel Raoult, PRmention You’ve secured a new PR client – now what? The client onboarding process is often an afterthought, which is unfortunate
Written by Ketia Jeune It seems like everyday there is a new trend in technology that is changing the way we interact with each other,
Written by Tim Ferguson, Editor of Marketing Digest Brand awareness is, in many ways, the backbone of your marketing endeavors. If your customers are not
By Kristin Williamson Swenson, CEO & Chief Communications Strategist at Positioned The best brand crisis is the one we never heard about. As PR pros,
Written by: Ljana Vimont, Managing Director of Stinson Design For many PR professionals who are happiest fine-tuning a piece of written communication, behind the scenes,
Written by Beth Nydick, Publicity Coach Clients want press to get in front of their target audience and grow their business, which means your job
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