Articles by Guest Author

A 5-Question Primer for Pitching Podcasts

Written by Cher Hale It seems like everyone, from celebrities…

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2018 Publicist Gift Guide by PR Couture

2018 PR Girl Holiday Gift Guide We’ve all spent the…

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4 Tips for Surviving Tough Conversations

An excerpt from Step Into Your Moxie, Alexia Vernon When…

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Why CEO Thought Leadership is Critical to Any PR Plan

Written by Lydia Vargo, Senior Director of Strategic Accounts at ChicExecs…

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6 Words and Phrases for Difficult + Daring Conversations

An excerpt from Step into Your Moxie by Alexia Vernon…

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This PR Agency Pulled Back on Influencer Outreach This Year

We are all familiar with the missive that ‘print is…

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The Friday 15 with Nancy Vaughn, White Book Agency

Name: nancy vaughn Title: Principal, PR & Marketing Director Agency: White Book Agency…

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5 Simple Strategies to Become an Even Better PR Professional

Written by Olivia Ryan Public relations is a hard field…

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6 Ways to Spot influencer follower fraud Before Your Next Marketing Campaign

Written by Aaron Chichioco With the holidays coming in, many brands…

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4 Celebrity-Inspired Personal Branding Tips

Written by Megha Hamal A brand is more than a…

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6 Ways Brands Can Extend the Value of User-Generated Content

Written by Roxanne Parnell, Senior Sales Executive at The Shelf There’s…

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A Fresh Perspective on the PR vs Marketing Ownership of Social Media

Written by Teresa Jane La After a decade working in…

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Have You Automated These 7 (Boring) PR Tasks Yet?

Written by Freddie Tubbs As you begin with your work…

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How to Build Fashion Connections with Instagram (+ Outreach Script)

Written by Caroline Vazzana Unlike LinkedIn, Instagram can right off the…

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4 Easy Ways to Get (The Right Kind of) Noticed At Your New Job

Written by Alex Moore There are countless resources for how…

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