Pitching/Outreach
Should You Ever Send Email Blasts to Editors?
To blast or not to blast? This seems to be the ultimate question in PR. Casey Stickles, Account Supervisor at 5WPR, says it best. “Blasts
To blast or not to blast? This seems to be the ultimate question in PR. Casey Stickles, Account Supervisor at 5WPR, says it best. “Blasts
As the owner of a PR firm, nothing scares me more than raising my rates. But, as business grows, costs go up, and you gain more
If you’ve been following along these last few weeks you know all about setting up editor meetings, called desk-sides. We’ve covered why these in-person meetings are
As I mentioned last week, setting up desk side meetings with your media contacts should be part of your regular routine as a publicist. Face-to-face
There really is one thing that separates a decent publicist from a rock star publicist: the ability to build real, offline relationship with clients and
I still haven’t completely wrapped my head around the fact that the year will soon be over. This year has flown by so quickly. I
December is a weird month. It can either be busy because everyone is trying to finish up projects before the New Year. Or it can
The path I took to start my own business was probably a little bit backwards. I started doing PR as a freelancer; I would take
As a publicist, your main responsibility should be to not piss off your press contacts. You are probably thinking, “no worries that doesn’t sound too
I went to college in NYC with the intention of making it big in the fashion world. Naturally, I knew getting a stellar internship was
Stop and think for a second: what percentage of time do you spend actually having verbal conversations vs. communicating via The Internet (e-mail, social media, gchat, etc.)?
As a publicist, it is your job to put your clients in front of the press with new story ideas. This task may seem easy
The ultimate PR irony: pitching is complicated, and chances are you will receive a significantly larger amount of declines, than yesses. However, if you don’t get
Nothing gets my blood boiling faster than reading the billions of negative articles about us, gen-yers; at this point, there isn’t a name that we