PR Pro Interviews
Meet Sarah Owen, Trend Forecaster + Senior Editor at WGSN
As the Senior Editor of Digital Media and Marketing at WGSN, Sarah Owen has spent her career examining trends in pop culture and translating them
As the Senior Editor of Digital Media and Marketing at WGSN, Sarah Owen has spent her career examining trends in pop culture and translating them
Things are about to get crazy for Sarah Lynch, Global Marketing Manager for UK-based fashion brand Missguided. The company just announced that it will branch
I distinctly remember trying to put together an outfit for my first real job interview. The night before the big meeting I went through every
Part of being a successful publicist is having a killer network, so it’s critical to know how to quickly build and maintain rapport with those
When it comes to the world of fashion PR, disappointment, much like a pair of painful shoes, is simply regarded as an occupational hazard. It’s
For bloggers eager to work with brands, consider someone like me, a fashion publicist, as the first gatekeeper. After all, learning how to best approach and work
A picture is worth a thousand words, especially during Fashion Week when brands are eager to capture the imagination of consumers. It’s not just the
Successful entrepreneurs often say that there’s something to be learned from every setback. Knowing how to gracefully walk away from things that aren’t working takes
Fashion PR is both exhilarating and exhausting. This is especially true during the holiday season when inboxes are overflowing and calendars are full of commitments.
Shopping the big box stores during the holiday season can often get monotonous, which is why many consumers find the vibe and atmosphere of seasonal
The leaves may be just beginning to change colors, but green and red should be the colors du jour when it comes to end-of-year planning.
Graduation day is quickly approaching, and for many new grads that means it’s time to come up with a strategy on how to land that
With the sun shining and spring in full bloom, it’s likely that your fashion calendar is packed full of stylish events this time of year.
Hosting a designer Q&A event can be a rewarding experience for both the featured designer and the publicity team who curates it. The key to
In today’s fast-paced, digital world it’s easy to get overwhelmed. Constantly hitting “refresh” on Instagram, obsessively checking Facebook and streaming live updates on Twitter as
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