Build Your Brand: Become a Fashion Editor’s Best Friend


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In public relations, we often talk about the difference between proactive and reactive media relations. Any publicist worth her Jimmy Choo’s will tell you that proactive media outreach is crucial to securing ongoing press, and she’d be right. If you’re waiting around for a fashion editor to stumble onto your website or into your boutique, well, slip into a snuggie because you are going to be waiting for a long, long time. That said, reactive media relations isn’t all bad – especially when you have set such a strong foundation with your media contacts that they start to come to you for help putting together stories, identifying sources and requesting samples. It’s so much easier to get press when you are on editor speed-dial.

Become an Editor’s Best Friend, July 17, 2013 8:30 EST

In Part 2 of the Build Your Brand series, I’ll be walking through the 3 most important things you need to do in order to go from being just another designer to becoming a trusted-and treasured fashion editor BFF. One lucky registrant will have their sample pitch reviewed live with me on the call.

Sign-up for Part 2 for $14 Now

You can choose just sign up for Part 2, grab the entire series for a cool $30. I’ll send over the recording, slides and website critique from Part 1 (and if you can’t join the live call you’ll get access to the recording where you can watch it over and over. and over!).

Get the entire 3-part series for $30 (and save $10) Now

What is Build Your Brand?

In case you are wondering what in the heck I am talking about, PR Couture has partnered with StartUp Fashion, a spectacular online destination for emerging fashion designers, to offer a 3-part intensive on Spreecast for designers who are looking to bypass common mistakes and build up a successful brand with ease. We have more than 80 independent and emerging designers signed up – and our first event was a rousing success!

Three 60 minute live video Spreecasts will tackle:

  • How to Turn Website Lurkers into Loyal Paying Customers
  • How to be a Fashion Editor’s Best Friend
  • How to Impress the Heck out of Buyers

During each session we will:

  • Lay out best practices, must-dos and inside scoop
  • Provide tips and tools to make it easy to execute
  • Provide a live, lovingly-delivered critique for one lucky participant
  • Wrap up with a Q&A period to make sure you get your questions answered.

We’re here to help you do the work. All you have to do is show up!

Questions? We’re really looking forward to getting down to business! If you have any questions about the program or want to see if it’s the right fit for you, shoot me a note at crosby[at] with BYB in the subject.

See you next week!

Crosby Noricks

Crosby Noricks

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website