Build Your PR Brand

A small business bootcamp for communication consultants

with PR Couture Founder Crosby Noricks

Over the course of 8-weeks, I’ll be by your side as business coach, industry expert, fellow entrepreneur and cheerleader – every step of the way.

BUILDING YOUR PR BRAND (BYPRB) is all about creating a solid business foundation and powerful, differentiated brand so you can finally embrace the freedom, creative control and MONEY that comes with being the boss.

This 8-week incubator will help you to clarify your personal brand, business mission + services, online presence, new business process and client onboarding experience so that you can truly grow and run a successful PR, social media or related communication-based consultancy. 

Together we will identify and develop:
    • Your Signature Specialty (aka your niche)
    • Your Signature Process (aka for results-driving framework)
    • Your Signature Offer (aka that thing you can’t wait to sell)

So that you can easily sign more dreamy, perfect-for-you clients into your business.

Unlike programs that simply teach you the information and present the materials, BYPRB is focused on implementation. This means that we will use our call times to co-create your deliverables. The result is that the program both teaches you a structure for building your business AND includes the accountability to get it all done – no more waiting to launch your new website until your About Page copy is perfect – nope – you’ll be in creation-mode the whole time.

Say goodbye to self-doubt and slow growth – happy bank accounts, over-the-moon clients and more freedom awaits!

BYPRB opens february 2021

Join the interest list for first dibs +
a special offer when doors open

new around here? I'm Crosby

I started PR Couture way back in 2006 because I wanted a dedicated place online to connect with others working in PR. And, because frankly, I did not get that warm fuzzy feeling when I tried to connect with publicists for job insights or guidance in the early days of my career – I didn’t want that to happen to anyone else – not on my watch!

These days, I am proud that what was once a little fashion PR blog has evolved into a cornerstone of many career success stories (the least of which is my own). In late 2019, I launched an industry membership program, the Coterie to further commit to that early goal of making sure that communication professionals – no matter our location or experience – have a go-to resource to help us do exceptional work with confidence and recognition. 

I want you to know the pride that comes from challenging yourself to go a bit bigger, shine a bit brighter. And I want you to experience the joy that comes from sharing what you know, being in-demand for your unique perspective (aka getting paid to be YOU!), and clear where you want to focus your contribution and impact.

It would be an honor to play a role in your next steps.

In your corner,

Crosby Noricks