The pressure is on – you need to land consistent, impactful press coverage, influencer partnerships and event sponsors for clients.
We’ve got you covered across planning, strategy and execution.
- From Plan to Pitch: A clear, easy-to-follow PR framework that yields results
- Influencer collaboration: How to structure influencer asks and contracts for optimal mutual benefiT
- Writing for a yes: reply-worthy templates for traditional, digital and sponsor opportunities
Grab our Pitch Maven Bundle to gain
next-level outreach skills that build momentum and increase the number of client opportunities secured
This bundle is worth $317 but yours for only $47
After purchase you’ll be able to login to PR Couture and access all the files in one easy spot
The Pitch Maven Bundle includes:
- Influencer Outreach Kit: Manage communications with influencer partners with our 5 email templates, sample contract and creative brief checklist ($127 value)
- Editor + Sponsor Pitch Templates: Steal our words for media + sponsor outreach for reply-worthy results. Includes 5 scripts for common media and partner relations you can put into play today ($97 value)
- Pitch Perfect: We’ve broken down an entire PR program for product-based brands into 10 steps in a fun-to-read, magazines style ebook. Tighten up your strategic approach to brand-building from plan to press ($49 value)
Plus an additional $44 Pitch essentials bonus
- Holiday Gift Guide Secrets + Pitch Template: Take the guesswork out of seasonal gift guides. Learn 8 proven methods to secure gift guides inclusion, pitch timeline and sample pitch template ($27 value)
- Evergreen Pitch Calendar: We've put together monthly, recurring lifestyle pitch ideas and key holidays into a fun, printable graphic that will make it easier to plan and stay on top of short and long-lead deadlines 1 ($17 value)
This bundle is worth $317 but yours for only $47
After purchase you’ll be able to login to PR Couture and access all the files in one easy spot
Let's dig into what you're getting
1. Influencer Outreach Kit
The Influencer Outreach Kit Includes Email Scripts for:
- Let's work together: A general invitation to use to begin a new relationship with an Influencer
- Great, let's get started: Once an influencer is on board, detail out the specifics of the collaboration and next steps
- Event Attendance: This script makes it easy to get influencer RSVPs for your brand event
- Checking in: A polite follow-up/nudge nudge for outstanding deliverables or pending work
- Update request: A post-engagement thank you with room to make any requested tweaks or changes
Plus the following
- Sample Influencer Agreement/Contract: Get it in writing and get it signed. This contract will give you a sense of what you need to include in your influencer marketing partnerships
- Checklist for a Project or Creative Brief Take a page out of the ad agency playbook and outlining your campaign with a brief
- 3 of our most popular articles on Influencer Marketing: “Improve Influencer ROI,” “Influencer Collaborations on a Tiny Budget,” and “Get more ROI from Influencer Content.” (written by the experts over at Shopping Links)List Item
2. Pitch + Sponsor Templates
The Influencer Outreach Kit Includes Email Scripts for:
- Charmed, I'm sure: A no stress missive for first-time outreach that will totally wow your soon-to-be editor BFF
- So I'm throwing an event... A fill-in-the-blank for connecting with sponsors for money, donated product or in-kind support
- Stage left: It's time to spread that message and book a gig as a professional speaker or panelist for that cool new conference
- Link in bio: Exactly what to say when reaching out to contribute an article to your dream website
- #Sponsored: Spell out your influencer collaboration idea so that it's a full body yes
2. Pitch Perfect
Pitch Perfect is our PR Playbook and covers:
- How to create a PR plan, identify a target audience and create media-friendly key messages
- The breakdown on who to pitch, when and how to easily find those hard-to-get email addresses for free
- What you'll need as far as press materials and the real deal about press releases
- How to become an editor BFF- so indispensable that editors come to you for help for a change!
- Sample email pitches for editors and influencers, including how to handle free product requests
- Your press coverage is just the beginning - learn what to do after you have that media hit in hand for maximum brand value
Plus our Evergreen Pitch Calendar and Holiday Gift Guide Tips + Pitch Template
Last chance
Hey There PR Pro, I'm Crosby
I started PR Couture as a dedicated place to share and connect with fellow PR Professionals. And because frankly, I wasn’t getting that warm fuzzy feeling when, as a grad student, I tried to connect with more successful publicists for career insight.
The way I see it, powerful relationships are a PR requirement. It’s become my mission to ensure that through PR Couture, our programs, courses and community, you are never without the expert-level advice and next steps needed to excel in your career.
Consider me in your corner as of right now. Reach out anytime.
