Campaigns We Love: Bulgari’s One Minute Fashion Film Contest

Who: AltaRoma, Bulgari, ASVOFF Roma

What: An invitation to create a one-minute film based on the theme “Let Bulgari dazzle your senses” using colors of Bulgari jewelry.

Where: Winners will be announced and films shown at an event during AltaRoma AltaModa Fashion Week (Jan 24-26).

Why: It’s no secret around here how much I love fashion films. From their weekly inclusion in our Fashion PR Fridays round-up to my annual attendance at the La Jolla Fashion Film Festival, it’s a bit of an obsession. Back in 2008, I discovered Diane Pernet, founder and director of A Shaded View on Fashion Film, and was excited to see that Bulgari has partnered with Diane on a fan-friendly content initiative that goes above and beyond the standard Facebook sweepstakes to engage creativity and brand connection.

Source: Luxury Daily