Where: Prescriptive’s Facebook Page 3/10 – 3/30
Why: Showcasing the individual Beauty Prints through Facebook, (where Prescriptives has amassed 158k likes) is a creative way to promote Prescriptives leadership position in the custom foundation category while appealing to fans individuality (who doesn’t want to see what their Beauty Print) might look like. The matching game isn’t overly complicated and each day, participants have a chance to win their own foundation and Beauty Print, driving repeat plays and growing word-of-mouth among winners. Plus, I love that the concept was actually born out of a pitch:
Also, according to Janna Meyrowitz Turner of Style House PR:
We realized from a PR perspective that the art (aka Beauty Prints) we were using to pitch the Custom Blend story and show what went into a Custom Blend Foundation recipe was actually quite beautiful. We realized that making a Beauty Print for bloggers and sharing them with the Facebook community would be a great way to visually communicate what Custom Blend really was for those newer Prescriptives fans who weren’t familiar with it. The matching game was a natural evolution from that. The bloggers we chose to include were those who had a really authentic love for the brand and the Custom Blend product, and whose blog voice we wanted to share with the extended Prescriptives community.
