Who: Stowaway Cosmetics
What: Stowaway is a cosmetics brand built on the philosophy of “right-sized” makeup. In a marketing tie-in with the Super Tuesday primaries, the company is providing website visitors with the chance to vote on something entirely less contentious – their favorite Stowaway product. Once voting is complete, the participant has the option to get that very product for free (with a $50 order).
Why: Stowaway demonstrates that an engaging marketing campaign doesn’t need to be overly complex, or executed through social media. With the Super Tuesday promotion, Stowaway connects their politically astute (yet likely Facebook feed exhausted) consumer with an empowering alternative (while collecting data on customer product preferences).