Campaigns We Love: The Chez Away Pop-up Hotel in Paris

Who: Away

What: For Paris Fashion Week, Away partnered with Amastan Paris to create the perfect pop-up hotel for seasoned travelers and design lovers traveling through the city. The event aligns with a limited-edition suitcase with the hotel’s signature print lining the interior and the launch of shipping to France.

Key Ingredients: 

• Beauty essentials from Glossier, Dr. Jart+, and more curated by Violet Grey
• Daily private and group meditation sessions from MNDFL
• House bikes provided by Tokyobike
• On-call manicurists (from Paintbox), and even an in-house piercing and tattoo artist
• Co-working courtyard for the perfect mix of commingling and commiseration
• Mega-bars provided by Grey Goose in every room
• Nylon X Outnet Dinner
• Haim Party
• DJ sets and acoustic performances
• Talks and dinners hosted by models, editors, and designers
• A full calendar of wellness programming with Nike, Sky Ting, and more (curated by CONDITION)

Why: We love a good experiential marketing effort, and what gets to the core human experience more than home, or more appropriately, creating a home away from home that is basically one big party with the option of partying with Haim and getting some fresh ink? And speaking of the pop-ups, this new venture comes just 19 months since Away first launched with one suitcase and marks just one of many brand expansions; Away has a publication, Here Magazine, and podcast Airplane Mode. Get outta town!