Agency Tips
Your 10-Step Risk Assessment to Better Protect Brand Reputation Pre-Crisis
By Kristin Williamson Swenson, CEO & Chief Communications Strategist at Positioned The best brand crisis is the one we never heard about. As PR pros,
By Kristin Williamson Swenson, CEO & Chief Communications Strategist at Positioned The best brand crisis is the one we never heard about. As PR pros,
Written by Erik Zijdemans, Vice President of Operations at Publicize COVID-19 has forced companies and consumers to reassess their priorities. What mattered prior to the
Written by Jennifer R. Hudson, ThinkBeyond Public Relations Many of us think clients won’t pay for work outside the scope of what we were originally
Written by Barbara Martin, Cofounder and co-CEO of The Brand Guild If the past few weeks have taught us anything, it’s that no one could
Written by Cher Hale I quickly surveyed the list glaring at me with red due dates on my desktop. Asana loved to remind me how
Written by Jennifer Berson, is the Founder & President of Jeneration PR, You spent years dreaming of starting a PR firm. Of having clients who pay you
Written by Rachel Vandernick Clients want to know if what they’re doing is making an impact, and unfortunately, PR has been slow to adopt processes that
Written by John Livesay Many times prospective clients have narrowed their choices to three finalists they want to hire to do their PR. They invite all three
As a PR agency owner, you’re responsible not only for results and communications, but also boundaries and expectations. Whether it be office hours, term limits
There has never been a time where brand endorsement laid so fully in the hands of everyday individuals as right now. For PR professionals comfortable
Imagine you’ve decided you want to learn Italian. Perhaps you finally got around to reading Eat Pray Love or did your college study abroad in
PR can have a bit of an under-pricing problem, particularly when it comes to freelancers and new, small, boutique agencies looking to establish a client
You want an office that both communicates company values with visuals and is a functional, productive space for employees and clients. Great office design can
In the spirit of telling stories with data, I’ll start with this number: As of 2018, there are six PR pros for every one journalist.
As they say, hindsight is 20/20; after we complete projects, analyze data and report results, we’re able to learn what did and did not work,
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