Agency Tips
How to Find & Leverage Creative Experts to Help Expand Agency Capabilities
Written by Alex Perry, Perry Rose Media. At some point or another, agencies will likely run have an idea for a client campaign or project
Written by Alex Perry, Perry Rose Media. At some point or another, agencies will likely run have an idea for a client campaign or project
Written by Sara McGovern, Junior Account Executive, Litzky Public Relations “It’s the most wonderful time of the year” may be true, but it’s also one of
Written by Adriana Marie, owner of AMCONYC. After 10 years in the fashion world, I encountered my first client that didn’t pay their invoices, despite
Thanksgiving is the perfect time to reflect on all the things you’re grateful for – family, friends, and, of course, that delicious turkey right in
Written by Erin Bury, Toronto PR & creative agency Eighty-Eight. I started my career at a mid-sized PR agency, and I loved my job. Which was
There’s an old adage about pediatricians whose kids have sore throats and cobblers whose kids go barefoot. These are extreme examples of lack of attention
Your agency has a roster of “rock stars.” You have shelves upon shelves lined with awards. Your website shows the agency’s experience – and success
Written by Beth Feldman, Beyond PR. As an entertainment and lifestyle publicist with more than 20 years of experience, I have amassed hundreds of media
These days, a cohesive, cooperative and fun work environment is one of the most important factors for job seekers. In the PR industry alone, the
While June feels like yesterday, summer 2017 is coming to a close and that means agencies across the country are gearing up for what inevitably
As communication professionals we are tasked with trying to maximize exposure across multiple forms of media, while actively listening to audience feedback and mining for
Written by Stephanie Scott, CEO and Communicator-in- Chief of First and Last PR Whenever I’ve seen a PR character on television or in a movie,
Marketing and PR professionals are used to the ongoing networking and relationship-building that helps to drive word-of-mouth recommendations, but the process of actually presenting in
Written by Dyan Dolfi-Offutt, Soda Pop PR As we head into the inevitable busyness of Q4, now is a great time to take a step back
You’ve nailed your pitches. You’re securing great coverage. It’s time for you to move into a managerial role, right? Not so fast. While moving from
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