7 LESSONS LEARNED as a publicist WORKING WITH THE WORLD’S LEADING BRANDS
Written by Yana Udalova I have been working as a PR specialist for more than 8 years and during this time I have worked with
Written by Yana Udalova I have been working as a PR specialist for more than 8 years and during this time I have worked with
We often joke that as PR professionals we moonlight as therapists, helping clients navigate all that comes up when we put ourselves on the line
Written by Diana Bridgette PR Nightmares are just that…nightmares! As you navigate through your career, it is impossible to circumvent the unexpected PR crisis. Like any storm,
Written by Emma Rostron This might sound weird, but it isn’t the end of a campaign I like, it’s the start. Sure, campaigns are great
The digital space today is more cluttered than ever before. With the widespread use of multiple social media platforms, most brands now participate in online
In theory, owning a PR firm gives you the ability, and right to work with exactly who you want. However, most of us have added
Have you ever had a discovery call with a client only to learn they: Confuse PR with advertising and sales (read more here) Aren’t sure
Written by Haley Berry, PR Manager, Tiny Box Company Whether you are representing ethical clothing brands or running one yourself, it’s crucial to ensure that
Who doesn’t want to known as a nice person? Most of us strive to be pleasant, good-natured, and kind. We give the benefit of the
At the end of the day, many of us choose to work with people based on who we like best. Yes we want expertise and
Written by Adriana Marie, owner of AMCONYC. After 10 years in the fashion world, I encountered my first client that didn’t pay their invoices, despite
Ah, the industry meet and greet. Once you’ve gone back and forth a few hundred times to find a time that works for both of
As communication professionals we are tasked with trying to maximize exposure across multiple forms of media, while actively listening to audience feedback and mining for
New Year, New You doesn’t just apply to personal New Year’s resolution goals. Both agencies and brands take advantage of a fresh new calendar year
The onboarding process for a new client can set the tone for the entire working relationship. Starting off on the right foot is crucial in