Digital Marketing
7 tips to host a successful online conference during COVID-19
Written by Aida Elbakyan, PR Manager at HINT One of our clients, the international digital retail forum IDRF, is one of the major retail events in
Written by Aida Elbakyan, PR Manager at HINT One of our clients, the international digital retail forum IDRF, is one of the major retail events in
Written by Annie Perezchica As news of coronavirus continues to sweep the globe and reaches a fever pitch in the U.S., live events — from SXSW
Miami Swim Week is the largest swim and resortwear event globally that combines a market week and runway shows. Brands, buyers, media and influencers come
Trade shows, fashion shows and media presentations were once the only way to preview a brand’s upcoming collection. And while these debuts have become increasingly
Influencer marketing continues to be an increasingly hot topic for brand marketing, while a saturated market has made executing campaigns even more costly and difficult.
Editor previews are an important component for any public relations professional working with fashion, lifestyle or consumer goods clients. It’s a way to connect with
PR professionals and event planners have complementary, though different roles. When both parties come together to collaborate and to clarify roles and responsibilities, results can
An event hashtag is pretty standard for events these days; it ensures offline to online integration and makes it easy for PR professionals to track
Fall is upon us and with it comes a bustling season filled with media opportunities, from company party outfit ideas to New Year’s trend predictions. While
Producing a successful media event on a budget is not as hard as you think. The number one skill you need (aside from being a
Tensions run high at client events. With big expectations and millions of small but important details being finalized, the pressure alone can lead to anyone easily
Popular culture has led many to believe that the PR industry is just a whole lot of party planning. I blame some of our favorite
Many designers dream of having their own fashion shows. And why wouldn’t they? The lights, the glamour, the models, the excitement, all revolving around their
You strategize, conceptualize, create and coordinate and through it all, the pressure to successfully produce a memorable, results-oriented (and Instagram-worthy) event is mounting. From finding
Part of the beauty of a pop-up shop is that it exists in an isolated timeframe where you have a limited downside. The pop-up shop