
Five Musts to Produce the Perfect Blogger Party
On Monday, February 15th, at SUSHISAMBA West Village, a stylish set with a combined reach of 1.2 million Instagram followers were seated in the rooftop lounge for the
On Monday, February 15th, at SUSHISAMBA West Village, a stylish set with a combined reach of 1.2 million Instagram followers were seated in the rooftop lounge for the
New York Fashion Week is back and blowing the fashion crowds away with beautiful shows, street style, and also some snow. This writer tends to
It’s 2 o’clock in the afternoon on a rather uneventful Tuesday. Our account coordinator, Nicole, is sending out her last confirmation emails to a select list of writers
To host or not to host? Many clients come to you with a preconceived notion of how they want to launch a brand, a space,
Yes, we live in a digital world, but live experiences are far from dead or passé. From creative industry conferences to summer camps for adults, music
There has been a frantic panic among designers, media and swim and resort wear industry folks since IMG emailed the media with their announcement that
Sponsorships are a great way to align like-minded brands and amplify PR and social media reach for all involved, but it is important to ensure
With New York Fashion Week in full swing and runway shows, presentations and parties ruling the day and night, our curious minds naturally go to
Just because your clients aren’t showing at fashion week, doesn’t mean taking the week off (ha! like you ever would). In fact, there are ample
New York Fashion Week starts this week and most fashion publicists are currently on the verge of having a nervous breakdown. It is indeed our most difficult
You know those days when you receive 10 holiday party invitations on paperless post and have no idea who any of the people are that
Sponsorships are a great way to partner with brands and companies to help underwrite some of the costs of an event and provide more value
Shopping the big box stores during the holiday season can often get monotonous, which is why many consumers find the vibe and atmosphere of seasonal
Having a fashion show is a great way to garner press and buyer interest for a brand, but a poorly produced show can lead to
When taking on a new client we’re super excited to take on this new adventure, but know that one of our first hurdles is the
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