
Why Brand Positioning Matters More than Ever (+ Where to Begin)
Written by Aaron Chichioco, CCO of Design Doxa Digital marketing and the development of different technologies have made it easier for brands of all sizes
Written by Aaron Chichioco, CCO of Design Doxa Digital marketing and the development of different technologies have made it easier for brands of all sizes
Written by Mike Hawkins, Co-founder and CMO of Riddle COVID-19 hasn’t just changed how people buy and behave, it’s changed how they listen. In a
Consistency is really just another form of communication – with yourself, with others, and with those ideal customers for your company..
Sure, you could hire that fancy agency or consultant, sign a 12-month retainer and hope for the best. But that might not be your best next step.
You might want to hire a Communications Coach instead.
What’s the difference?
Written by Devynne Honsa As growing public concern meets with event, conference, and venue closures, related travel cancellations and other shifts in plans related to
Written by Grayson Kemper If you’re running a small business, chances are you wear every cap under the sun. From accountant to sales person to
Written by Daniela McVicker PR practitioners have always had the same job. They aim to raise brand awareness, engage a certain target audience and communicate
September is officially here, signaling the end of summer fun and the beginning of all things #pumpkinspice. Here are 10 short-lead pitches and social content
Believe it or not, 93% of online experiences begin with a search engine! (Junto, 2019) If your brand or business has an online presence, then
There’s a little misunderstanding about marketing that’s been going around for as long as I can remember. This misperception is probably the very reason why
Written by Sophie Maccagnone, Account Executive at Dittoe Public Relations PR professionals thrive during times of client chaos. Between securing photoshoots to planning grand openings
A new year – the time when people and businesses set long lists of goals and resolutions vowing to make this the “best year ever!”
The field of public relations is rapidly evolving, meaning that companies of all different industries are seeing value in integrating public relations expertise. Public relations
Everyone wants PR – or rather, everyone loves the idea of free publicity. After all, there is no better communications function for an organization as
I’m not going to bury the lead here, after years of working in the communications industry, when it comes to securing press coverage we always
This year has been full of Public Relations stunts, ranging from the IHOP name change to Elon Musk’s SpaceX Falcon launch. Many of these PR