DIY PR
5 Signs a Fashion Show is Right for Your Brand
Many designers dream of having their own fashion shows. And why wouldn’t they? The lights, the glamour, the models, the excitement, all revolving around their
Many designers dream of having their own fashion shows. And why wouldn’t they? The lights, the glamour, the models, the excitement, all revolving around their
Pull letters. Letters of responsibility. B-roll. Ed cals? If you’re not sure what any of the above mean, you’re in the right place. Every industry
Every brand has dreams of being the next golden child, the “it” brand every editor is clamoring to cover. While it often seems like certain
Not that long ago, brands produced printed look books and press kits for every new collection launch or announcement, and mailed them to all relevant
Part of the beauty of a pop-up shop is that it exists in an isolated timeframe where you have a limited downside. The pop-up shop
Just a few short years ago, companies questioned whether they should use social media to connect with key audiences. But, with as much as 72%
The growth of influencer marketing means many companies are wondering if it’s a viable marketing strategy. The truth is not every company is ready, or
Launching a new beauty brand is always so much fun – as a total beauty lover, I always get so excited whenever I work with
Launching a new business or product is the biggest opportunity for media coverage and brand buzz in the lifespan of your business. Media and consumers
Oh the magic of the pitch. The strength and relevance of this piece of email communication is absolutely the difference between being clicked into the trash, or moved
Asos, Toms, Rent the Runway and Victoria Secret Pink are just a handful of fashion companies who take advantage of the PR opportunities across college
Gone are the glory days when you could start a fashion brand, go to a few trade shows and have instant success. My father immigrated
Working in fashion and beauty PR is a passion of mine. I love mingling with the media, my entrepreneurial-minded clients and of course, all those
Written by Liza Deyrmenjian Finding the right PR firm is no easy task for any company. And of course, having the perfect PR firm for your
The success you achieve when you retain a publicist can often have a lot to do with assets and support provided by the brand itself.
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