Digital Marketing
PR Toolbox: How to Use Buzzstream + Hunter.io for Better Pitch Results
Written by Josh Stanton, co-founder of screwtheninetofive.com. Let’s be honest, most email pitches get sent to the trash. There I said it! We all know
Written by Josh Stanton, co-founder of screwtheninetofive.com. Let’s be honest, most email pitches get sent to the trash. There I said it! We all know
Written by Rebekah Carter The chances are that, by now, you’ve heard of the benefits of influencer marketing when it comes to growing businesses as
The explosion of digital media and influencers has quite literally led to thousands upon thousands of bloggers in any given niche, from those posting daily
Written by Ellen Borza Influencer marketing has exploded in recent years, especially in the fashion industry. You’ve likely seen examples of this type of marketing
Influencer marketing continues to be an increasingly hot topic for brand marketing, while a saturated market has made executing campaigns even more costly and difficult.
Get the scoop on what it’s like to attend NYFW, from a blogger’s perspective…
Influencer campaigns aren’t new; the strategy relies on the same idea marketers have been using for years – find the target consumer’s cool kid (aka
You strategize, conceptualize, create and coordinate and through it all, the pressure to successfully produce a memorable, results-oriented (and Instagram-worthy) event is mounting. From finding
The growth of influencer marketing means many companies are wondering if it’s a viable marketing strategy. The truth is not every company is ready, or
On Monday, February 15th, at SUSHISAMBA West Village, a stylish set with a combined reach of 1.2 million Instagram followers were seated in the rooftop lounge for the
Whether you’re coming from the brand perspective, you’re a blogger, or you’re a working publicist, it’s imperative to understand the basic principles of influencer collaborations.
YouTube is a great resource to find pretty much anything – whether you need hairstyle inspo or want to try a new workout routine, you’re
What is the trick to working with the top fashion bloggers? There may not be a secret recipe to follow, but we have interviewed a
For bloggers eager to work with brands, consider someone like me, a fashion publicist, as the first gatekeeper. After all, learning how to best approach and work
Ask any publicist, and she’ll tell you Instagram is one of her favorite tools, that fashion and Instagram are a match made in “just a