Stop Emailing: Here are 3 Better Ways to Pitch the Media
It is no surprise that as we live continuously digital lives, connecting more often via text than voice, more often with a heart than a hug,
It is no surprise that as we live continuously digital lives, connecting more often via text than voice, more often with a heart than a hug,
In public relations, we rely so heavily on email that breaking through the noise in an inbox is a constant challenge. Whether reaching out to
Written by Ximena Larkin ‘Going viral’ is an elusive occurrence sought after by all brands. And so marketing and PR teams are tasked with making
When looking for prime digital outlets to secure coverage for beauty clients, we often think of the heavy-hitters like Byrdie and Into The Gloss. While
When looking for prime digital outlets to secure coverage for beauty clients, we often think of the heavy-hitters like Byrdie and Into The Gloss. While
My agency works with both fashion and beauty brands. While there can be quite a bit of overlap, and in some cases editors cover both
Editor previews are an important component for any public relations professional working with fashion, lifestyle or consumer goods clients. It’s a way to connect with
As a seasoned PR professional, you’re probably always looking for creative ways to help your clients gain momentum. You might help someone polish his press
The producers of media gifting events are always on the hunt for new brands to participate. As a result, it’s not uncommon for brands to
Mastering the skill of pitching is essential to garnering press coverage in clients’ target publications. A great pitch can result in anything from beautiful multi-page,
As PR pros in the digital age, we are lucky to have a multitude of tools we can utilize on daily basis to help identify media opportunities for our clients.
While it’s very important to perfect your messaging and media materials, it’s equally essential to ensure you’re sending client information to the right editors. Irrelevant
With the rise of the virtual workplace and reduced editorial staff, many fashion & lifestyle websites and magazines rely on freelance writers to keep up
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