PR Strategies
What Is Green PR? How to Promote Environmental Initiatives and Avoid Greenwashing
The global climate crisis is (and should be) at the forefront of so many people’s minds, which is why so many brands, regardless of niche,
The global climate crisis is (and should be) at the forefront of so many people’s minds, which is why so many brands, regardless of niche,
According to the Wall Street Journal, recent disruptions in global supply chains have resulted in increased prices and spikes in canceled orders, forcing businesses to
The poet Oscar Wilde once said, “There’s only one thing in the world worse than being talked about, and that is not being talked about.”
PR is extremely important for any kind of business. The way the company presents itself to the public and how it communicates with its audience
Written by Stacey Shannon While a business is supposed to be a corporate entity, things are not as simple as they first appear to be.
Written by Katelynn Sortino, Prezly Whether you call it a press kit, media kit, digital press kit, electronic press kit, EPK, or any other variation,
Written by Almog Atar At heart, blockchain PR is about enhancing and building the reputation of a company using media channels. While that seems straightforward,
Written by Nina Sharpe The business of public relations is changeable enough as is. But amidst a global shift in economic systems, technologies, and behavior,
Written by Tim Ferguson, writer and editor of Marketing Digest Self-promotion is every freelancer’s worst fear, but you can’t sustain your business for long without
Social listening and media monitoring platform Mention launched its fourth annual Instagram Engagement Report in collaboration with Hubspot to identify changes in trends and insights,
Written by Hazel Raoult, PRmention You’ve secured a new PR client – now what? The client onboarding process is often an afterthought, which is unfortunate
Written by Ketia Jeune It seems like everyday there is a new trend in technology that is changing the way we interact with each other,
By Kristin Williamson Swenson, CEO & Chief Communications Strategist at Positioned The best brand crisis is the one we never heard about. As PR pros,
2020 has been a year of lessons for publicists and brand managers. From social justice movements (and the content trends they spark) to the recent
Written by Ilona Selina, Founder of Route Marketing Ever feel like you’re stuck in a content rut? Don’t fret. Below, we’ve rounded up some simple
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