PR Strategies
3 Cancel Culture Trends Affecting Public Relations Practice
2020 has been a year of lessons for publicists and brand managers. From social justice movements (and the content trends they spark) to the recent
2020 has been a year of lessons for publicists and brand managers. From social justice movements (and the content trends they spark) to the recent
Written by Ilona Selina, Founder of Route Marketing Ever feel like you’re stuck in a content rut? Don’t fret. Below, we’ve rounded up some simple
Written by Aaron Chichioco, CCO of Design Doxa Digital marketing and the development of different technologies have made it easier for brands of all sizes
Written by Mike Hawkins, Co-founder and CMO of Riddle COVID-19 hasn’t just changed how people buy and behave, it’s changed how they listen. In a
Written by Erik Zijdemans, Vice President of Operations at Publicize COVID-19 has forced companies and consumers to reassess their priorities. What mattered prior to the
Written by Jennifer R. Hudson, ThinkBeyond Public Relations Many of us think clients won’t pay for work outside the scope of what we were originally
NYC is finally seeing some 70 degree days, which means it should be primetime for swimwear brands. After all, summer this is the biggest season for
Written by Dr. Marie Dumas, Psy. D Psychologists will tell you that oscillating reactions involving denial, fear, panic, grief, pain and anger are totally normal
Written by Annie Perezchica As news of coronavirus continues to sweep the globe and reaches a fever pitch in the U.S., live events — from SXSW
Written by Rebecca Dersh One of the most important roles as a PR professional is the ability to guide your organization or client through a
Written by Yana Udalova I have been working as a PR specialist for more than 8 years and during this time I have worked with
Written by Devynne Honsa As growing public concern meets with event, conference, and venue closures, related travel cancellations and other shifts in plans related to
We often joke that as PR professionals we moonlight as therapists, helping clients navigate all that comes up when we put ourselves on the line
Written by Lindsey Smolan We all know that the media industry is changing (RIP my beloved fashion mags!) but just because print is waning doesn’t
Written by Marcy Fitzpatrick From consumer packaged goods to fashion, sustainability is still on a steady upswing – a 50% upswing in fact. According to a
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