Agency Tips
3 Marketing Tactics to Steal to Give Your PR Some ROI
Written by Rachel Vandernick Clients want to know if what they’re doing is making an impact, and unfortunately, PR has been slow to adopt processes that
Written by Rachel Vandernick Clients want to know if what they’re doing is making an impact, and unfortunately, PR has been slow to adopt processes that
Written by Cher Hale My client, Jamie Lieberman, doesn’t look like your traditional lawyer. She has pink ombre hair, a nose ring, and several tattoos
Written by Daniela McVicker PR practitioners have always had the same job. They aim to raise brand awareness, engage a certain target audience and communicate
Written by Michelby Whitehead I graduated from college in mass communication with a concentration in public relations in 2008. Many of my on-campus jobs were
Written by Diana Bridgette PR Nightmares are just that…nightmares! As you navigate through your career, it is impossible to circumvent the unexpected PR crisis. Like any storm,
September is officially here, signaling the end of summer fun and the beginning of all things #pumpkinspice. Here are 10 short-lead pitches and social content
Written by Emma Rostron This might sound weird, but it isn’t the end of a campaign I like, it’s the start. Sure, campaigns are great
There’s a little misunderstanding about marketing that’s been going around for as long as I can remember. This misperception is probably the very reason why
Public relations agencies in Los Angeles, the entertainment capital of the world, often work with brands who dream of getting their products in the hands
Written by Karla Jo Helms, JoTo PR You’ve likely heard that half of all small businesses in the US fail within four years of launching,
Written by Gregg Witt, Partner and chief strategy officer, Engage Youth Co. When it comes to building brands and consumer audiences, there are several ‘truths’
When I was offered the opportunity to work in Kuwait for the biggest fashion retailer in the Middle East in 2011, I had a few
Written by Grayson Kemper People are increasingly aware of the global implications of their purchases, especially when it comes to the fashion industry. According to
2018 was a wild year for the wellness world, and it’s not slowing down anytime soon. From healing crystals, to CBD lotions, to yoga retreats,
A new year – the time when people and businesses set long lists of goals and resolutions vowing to make this the “best year ever!”