The chief marketing officer (CMO) commands all of the strategizing, executing, and review for marketing efforts, which includes sales and PR. Leaders of this space understand the importance of a personal brand, which you can learn more about inside the portal. Keep in mind, many of these resources work best when used holistically.
When you put on your CMO hat, you’re primarily focused on:
- Planning, developing, implementing, and monitoring all levels of the business marketing strategy
- Market research, pricing (in CFO suite) marketing communications, syncing advertising, and public relations
- Content development, social media strategy, and critical partnerships
- Client prospecting, outreach, conferencing, and closing the deal
If you’re looking for personal branding resources, you’ll find them in the CEO suite.