An event hashtag is pretty standard for events these days; it ensures offline to online integration and makes it easy for PR professionals to track online buzz related to the event. While it’s easy to create a hashtag, getting attendees to actually use the hashtag during the event can be surprisingly challenging. Ultimately, you want to create a hashtag that will become so memorable that it can be used for future events. Bonus points if becomes associated with the brand and gets used consistently, regardless of an event. Here are 3 ways to get increase your chances of that hashtag getting used by more than just the brand.
The longer the hashtag or confusing to type, the less likely people are going to use it. Sometimes clients want to use an overly branded hashtag or language that may be “on brand” but confusing for the average attendee. You want to create something that aligns with the brand but also appeals to the guest. To make a hashtag memorable, use alliteration or a fun play on words. A great hashtag can drive curiosity and extend the reach of your event.
Ultimately, you want to create a hashtag that will become so memorable that it can be used for future events.
During the event, the hashtag should be everywhere, on every sign, napkin, swag bag, step & repeat and photo booth. Alternate simply using the hashtag with a strong call to action directing guests to post using the hashtag.Make sure guests are encouraged to use the hashtag verbally as well. Make sure everyone running the event knows the hashtag. If there is a speaker at the event have them remind everyone there to use the hashtag. Make it a team a team mission to secure a certain number of hashtags used. Lastly, make sure the brand is actively chronicling the event on its own social media channels, using the hashtag and tagging guests. Like and comment on all event photos using the hashtag to boost engagement.
Everyone loves to win a prize! While the event is going on, announce a contest that requires the use of the hashtag. Explain that the winner will be selected the next day and announced on the brand channel. This which will help keep everyone’s attention on the event and may boost post-event photos. Attendees will continue to track your social media accounts to see if there are any other updates and to see the winner.
Creating a unique hashtag, encouraging guests to use it during the event and incentivizing attendees to share their photos after are all steps to actually get your attendees to use your event hashtag. Every event is different and brainstorming with your team the best way to reach the target demographics that make up your attendees is ultimately the most successful way to make your event hashtag stick.
