Event Invite: 5 Reasons Fashion Designers Should Attend Fashion Collab 10.22.12


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Fashion Collab founders Jessica Quillin & Krista Peck of Atelier 36 and Nicole Giordano & Jim Powell of StartUp FASHION, know a thing or two about conferences. Mostly, that they are boring. And, that all that panel directed focus can make it difficult to get your specific questions answered, or feel like you really understand how to apply what you’ve learned to your business. In response, they created Fashion Collab, a one-day workshop specifically for fashion designers that explores Digital Content Strategy for Emerging & Independent Designers.

Here are 5 reasons to attend:

The Speakers

Here are just a few highlights:

  • Tara St. James, formerly Creative Director of Covet, now running her own label, Study
  • Communications specialist Inna Shamis Lapin, who has worked with some of the world’s most recognized brands including Vogue & Elle Décor,
  • Former Bestey Johnson social media coordinator Jennifer Heal, currently social media manager at fashion start-up Shoptiques

Focus is on designers, not marketers

  • Collectively, those involved in Fashion Collab have about a gazillion years working with all sorts of fashion brands, and each has a soft spot for independent designers. Expect a tailored, hands-on experience with real-world information for emerging designers.

Get expert feedback on your website

  • Worth the cost alone, the event features a live website critique breakout session. You’ll convene into small groups to work with an industry expert on specific ideas and tweaks that can be made to your website to help drive engagement and sales through your website.

Learn how to go mobile

  • Learn how to use Instagram and Pinterest platforms to create a budget-friendly mobile strategy.

Save 15%

  • PR Couture readers save 15% off the ticket price with code FCPRC

The event is being held at Studio Arte in New York City’s Garment District on October 22nd, 2012 from 9 a.m. – 5 p.m. Follow on Twitter @FashCollab and use hashtag #FCNYC. Also, PR Couture isn’t affiliated with this event in any way, we just think this sounds like a fun way to spend a day (so much so, that you might see us there!).

Crosby Noricks

Crosby Noricks

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website crosbynoricks.com