Fashion & Beauty Publicists Bid Sweet Adieu to Daily Candy

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Daily Candy has been the mainstay for online newsletters and considered the top digital placement for all of my clients. When I would launch a brand, I would make sure DailyCandy had the scoop (they wouldn’t cover anything that’s old news or been covered by other outlets prior) before the rest. Clients would have to prepare their websites for a possible crash on the day they were featured and make sure they were indeed stocked with the item(s) handpicked by the discerning editors.

As the media world has shifted and there’s been an influx of other influential websites and instantaneous social media outlets, DailyCandy, while the original, seemed to have trouble evolving in a digital world of personal blogs, vlogs, Instagram…They were the first, and the best.

Adrienne Dorsey, Principal, Magnolia PR

Crosby Noricks

Crosby Noricks

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website crosbynoricks.com

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