Fashion & Beauty Publicists Bid Sweet Adieu to Daily Candy

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When I started my career Daily Candy had just launched. Getting a placement all but guaranteed something would sell out, shut down a website or tie up a company’s phone lines. It was a badge of honor to get a placement. I remember my ‘first time’ – a placement for a hair removal salon about a new waxing service – they were booked for weeks. And don’t get me started on the ‘Weekend Guides’ – for years if Daily Candy didn’t list it, your event wasn’t happening. And the cache still existed today – clients still wanted that ‘As Seen On’ badge. It’s a sad day for sure.

Elaine Drebot-Hutchins, Partner, THiNK PR

Crosby Noricks

Crosby Noricks

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website crosbynoricks.com

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