Fashion & Beauty Publicists Bid Sweet Adieu to Daily Candy

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It’s with a heavy heart that I write this. Daily Candy was absolutely one of my/my clients favorite websites to get placement. I have placed a variety of clients, both fashion and lifestyle, both editorially and for deals, and without fail, every time we saw a significant boost in sales and traffic. The last Daily Candy editorial placement for a client was when I worked on Knock Knock, a funny and quirky line of books, cards, and stationary. They placed the “WTF Stamp” in their gift guide and within minutes they were flying off the e-shelves.

Nina Ojeda, Principal, The Avenue West

Crosby Noricks

Crosby Noricks

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website crosbynoricks.com

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