Janna Meyrowitz, CEO of Stylehouse PR explains:
We are really excited to be partnering with Earnest Sewn and Cotton Inc. for this event on behalf of National Jean Company. Style House PR has always been a proponent of linking our clients with like-minded companies for a common goal. We especially love the eco-element for this event in the month of April when everyone is more aware of these initiatives and the impact they can have on both the environment and society.
With National Jean Company opening their first Manhattan location less than a year ago, we see this fashion show and denim drive as a really good way to show New Yorkers for the first time the kind of company that National Jean Company is, and to bring customers in who are aligned with their lifestyle and initiatives.
Event Details
On Tuesday April 8th, veteran denim retailer National Jean Company and Earnest Sewn will host a fashion show at Slate Lounge (54 W 21st St) to kick off Make an Earnest Difference, a five day charity denim drive in National Jean Company’s New York stores where all donated denim will go to COTTON. FROM BLUE TO GREEN.™, a Cotton Incorporated initiative in which old denim and other cotton products are recycled into UltraTouch environmentally safe insulation for homes to be donated to communities in need. The fashion show will feature denim from Earnest Sewn, footwear from Madison Harding as well as contemporary tops from some of National Jean Company’s top vendors. Open bar will be provided by Pearl Vodka.
Admittance to the fashion show on April 8th will require a donation of an old pair of jeans, and upon entry guests will receive a 20% off coupon toward any new pair of jeans at National Jean Company. Subsequently, National Jean Company will be accepting denim donations through April 13th in their New York City and Long Island stores, with customers receiving a discount toward a new pair of jeans in exchange for their donation, as well as a Make an Earnest Difference branded gift with purchase.
Make an Earnest Difference will culminate with in-store events at National Jean Company’s Long Island and Manhattan locations on Saturday April 12th and Sunday April 13th respectively. The clothing brands that are involved in the April 8th fashion show will be holding trunk shows and will have brand representatives discussing spring trends. Celebrity and TV fashion stylist Darshan Gress will be on-hand offering Spring 08 denim-friendly fashion advice, as well as playing judge for various fashion games that customers will complete in for chances to win National Jean Company gift cards and prizes from the day’s event partners. All of these in-store elements are further incentive to drive in-store denim donations and awareness of the COTTON. FROM BLUE TO GREEN. ™ denim drive initiative.
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