On Thursday, I stopped by the Nine West store in Horton Plaza (San Diego’s downtown mall), to catch up with Sarah Conley (in town in her capacity as Social Media Strategist for Attention), and to learn a bit more about Nine West’s spring 2010 trends from Creative Director Fred Allard. After the brief trend presentation, I stepped outside with Fred and Whitney Alan, Sr. Director of Marketing, to learn more about the strategy behind these local store events and the creative process behind Nine West design.
