Is Color a Consideration in Your Pinterest Strategy?

We all know that beautiful images belong on Pinterest and that for fashion brands, sharing product images and editorial images is a powerful way to grow brand awareness and drive site traffic – if you can get enough people to click and repin your pin. Curulate ran the math to figure out exactly which images do best on Pinterest, and you can bet your next product laydown that this insight should be circulating the office tomorrow along with that stack of WWDs.

Biggest Pinterest Color Takeaways for Fashion Brands

• Brand images without faces receive 23 percent more repins
  
• Images that are red, orange and brown receive roughly twice as many repins than images that are blue.
• Images with multiple dominant colors have 3.25 times more repins per image than images with a single dominant color.

Many thanks to Curulate for taking the time to unearth these valuable date points (and for putting them in a pretty package).

Photo Credit: NASA HQ PHOTO