Top Websites Every Fashion Publicist Should Know

On Saturday I had the amazing opportunity to present about fashion PR and emerging trends to the Public Relations Student Society of America’s (PRSSA) National Conference – which was held, conveniently, in downtown San Diego. In the presentation I discussed some of the more traditional tenets of fashion PR and then moved into how the fashion industry and entrepreneurs have harnessed the power of the self-publishing web 2.0 to provide countless new ways to engage and monitor brands online.

I have uploaded the presentation to SlideShare but received so many inquiries about the resources and must-read section of the presentation that I wanted to make these links their own post on PR Couture. I’ve also added a few on.

Thank you to everyone who came to hear me speak, especially those of you who stood in the cold afterward to ask a few questions and take a photo. I can’t tell you what it means to visit with and get to know my readers. I was inspired by your passion for the profession and can’t wait to see how your careers unfold.

Ok Schmaltziness aside, here are the Fashion PR Industry Must-Reads:

Blogs/Online Fashion Media

• PR Couture
• Fashionably Marketing
• The Business of Fashion
• Yuli Z
• Retail Minded
• Independent Fashion Bloggers
• The Fashion Feed
• Fashion Week Daily
• Women’s Wear Daily
• Fashionista
• PSFK

Independent Fashion

• Smashing Darling
• Fadmashion
• Shopflick
  
• Luprocks

Social Shopping

• StyleHive
  
• StyleFeeder
  
• ThisNext

• Chictopia
• Lookbook
• Weardrobe
• Twig (for Twitter)

• Flickrista
  
• Polyvore
  
• Threadless
  

• The Lookbook
  
• Who Reps What
  
• Mastheads
  

Enjoy!