New York based boutique fashion, accessories & lifestyle PR agency RICHPR is expanding to the United Kingdom, having appointed London power publicist Nadia El Meallem (Nadia PR) as UK Director.

Nadia brings ten years of experience in fashion, accessories and lifestyle PR including two years in-house at Selfridges,where she worked on major press events, promotions, photoshoots, photocalls, celebrity PA’s and book signings, as well as agency experience at Boudoir PR and The Clear Agency. Nadia is also a fashion illustrator whose artwork has been featured on Fashion Monitor’s front cover, Fashion156’s London Fashion week issue, Conde Nast Traveller, ASOS Scene & Heard and Sketchbook magazine.
RICHPR UK will begin its outreach efforts on behalf of Los-Angeles based lingerie line Affinitas Intimates, a Rich PR client for the past three years.