Fashion PR News: Touch of Pink PR Announces Shoe Client Eidia Lush


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Touch of Pink Public Relations, a New York boutique fashion and lifestyle agency specializing in footwear and accessories, recently signed Eidia Lush, an online, interactive footwear company that provides customizable designs. Touch of Pink will be developing and executing Eidia Lush’s media relations.

The main Eidia Lush line (Main Line) offers three basic shoe styles that can be customized in over a hundred different ways by combining patterns, accent colors and trimmings. E.L. Couture offers nine new customizable designs that come out twice a year with a different theme. Finally, Eidia Lush also offers a Total Custom Design Service, allowing every shoe-lover to create their Cinderella moment.

Eidia Lush was founded in May 2009 by Nicole Tongson and is currently moving into the bridal market. The design studio is located in Chicago.

Crosby Noricks

Crosby Noricks

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website