Fashion PR News: Urban Suite PR Batters Up with New Client Cake


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Urban Suite PR,  a full service marketing, branding, and public relations firm based in Atlanta, GA, has announced their latest client, organic t-shirt line Cake Apparel. Cake is a NYC-based, limited-run company printed on American Apparel that caters to teens and young adults. Lead by creative director Lorin Jones, the line recently landed financial backing from and the celebrity endorsement of Hell’s Kitchen contestant Nilka Hendricks.

Urban Suite will be reaching out to eco-friendly publications that the 16-25 demographic. Additionally, Cake Apparel will host several give-a-ways and contests through social media and Urban Suite will be proactively involved in influencer gifting and outreach.

Crosby Noricks

Crosby Noricks

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website