Written by Sarah Essary, Consuming PR
In the spirit of the upcoming holiday season, brands and their publicists are busy taking advantage of the upcoming holiday gift guide frenzy that will take over online and offline publications come December. Most magazines put together gift guides in the summer before their December issues and newspapers and bloggers will usually begin accepting gift guide pitches in September.
Assembling gift guides is a time-consuming task, so before you pitch, make sure you are prepared by researching previously published gift guides.
Find out what themed gift guides your target publications published in the last several years and take note of the products and price points. Pitch items that fit in with that editorial focus and you will instantly boost your chances of an editor saying yes to your idea.
Happy holidays and happy pitching!
(Image by Lauren Bishop)