5 Steps to Land the perfect PR internship


Written By:


Image Credit:

Attention aspiring PR professionals, we see you clinging to your 50 plus, and arguably “important” (to you) tabs open on your internet browser, casting your application net far and wide with the hopes of breaking into PR by landing the perfect internship. After all, “You need experience to gain experience,” and that is definitely true when it comes to public relations, marketing and social media jobs.

Surprisingly, many intern applications get deleted immediately, or are never even read. To make sure yours at least make it to the hiring manager’s desk, make sure you know the following do’s and don’ts when it comes to applying for internships.

1. The Early Bird Gets a Seat at the Table

Don’t: wait until a few weeks before the spring semester ends to begin the job hunt. Many agencies have an internal deadline for each semester of new internship hires.

Do: apply to internships a semester before you wish to start interning, taking initiative, and become proactive in your search to provide a more extensive selection in your submission.

2. Network + Networth

Don’t: assume that every job is a click away. In an industry of skilled communicators, many professionals find jobs through their network.

Do: attend local networking events hosted by your university or local public relations organization chapter to exercise your networking skills and make important contacts.

3. Follow Up to Follow ThroughDon’t: submit an application and let it float out into the void

Do: follow up with your application. The best way to stand out amongst other applicants is to address your cover letter to a person in HR. Submitting a quick “thank you” letter through LinkedIn messenger can make all the difference as the company vets knew talent.

4. Be Selective

Don’t: obligate yourself to apply to every position you may see on LinkedIn or Indeed. You will lose steam if you don’t focus your job search. Close a few of those search tabs; it’s going to be okay!

Do: keep a spreadsheet of the positions and companies that most interest you. An internship needs to provide you the necessary experience that will prepare you for your first entry-level job. Start becoming a little more selective in your search, know your worth, and add tax.

5. The Willingness to Work for Free

Don’t: shy away from unpaid opportunities. No one wants to work for free, but PR is a labor of love and passion. Understand that the industry was built and founded on the credibility of its workers. Gaining experience through a humble road where knowledge is the compensation will pay off.

Do: what works best for you and your schedule. On a college budget, seek internships close to your daily commute to school, and be sure to get college credit for your efforts. This makes unpaid opportunities manageable.

By leveraging your network, applying early, and being clear and concise about why you are the right fit in your application, you’ll be well on your way to landing a great internship this year.

Grab Your Copy of the PR Couture “How to Ace Your PR Interview” Guide

Get the inside scoop on the unspoken rules and expert strategies you need to hiring managers at top agencies and brands swoon (and offer you the position).
    Powered By ConvertKit
    Ashley Carter

    Ashley Carter

    A Magna Cum Laude graduate from Rowan University, Ashley Carter started her love for public relations freshman year of university. After studying communications, she became intrigued by the strategy behind famous PR campaigns such as #Likeagirl by agency Proctor and Gamble. She soon transferred to Rowan, excited to make her mark she joined her university PRSSA e-board as Community Service Chair. Wanting more out of client-based communications she’s interned at Skai Blue Media, Philadelphia Youth Network, and now works as an Event Specialist for start-up, Love & Luxe Collegiate. A hardworking Capricorn with a passion for media and strategy, and blogging she’s very excited to continue on in her professional journey.