Global PR Survey Findings Reveal Biggest Pain Points


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PR Software Prezly recently conducted a global survey among practitioners, yielding insight from more than 400 professionals around the world. Full results will be announced during the April 30 episode of Prezly’s PR Roundtable series, a show that brings together PR experts from all walks of life to share their experience and learn together, but we have a sneak peek at a two interesting findings.

Quality media relationships are everything

First, the challenge of nurturing a positive, ongoing relationship with journalists is significant, with respondents sharing that they have a “good relationship” with only 11% of their contacts, despite wide agreement (92%) that strong relationships yield the best results.

If you’re thinking that “good relationship” sounds a bit subjective, 48% define a “good relationship” with a media contact as “They reach out to you for stories and updates”; 30% say if you have a good relationship with a contact, “they reply to your campaigns whether they’re interested in your story or not”; and 10% say “you receive their personal contact details”

Keeping media contact info up-to-date is a serious pain point

Not surprisingly, a huge pain point for the majority of PR professionals surveyed (61%)  is keeping media databases current, with most (55%) relying on self-constructed spreadsheets to organize their contact lists. Practitioners estimate more than 5 hours a week spent on this data management. Conversely, those who use a CRM are only spending a little under 3 hours a week on this research task.

global PR survey 2020

When it comes to finding updated contact information, most pros aren’t spending a ton of time combing through social media, though Linkedin is the leading platform to find new contacts.

Be sure to register for the upcoming roundtable to get the full report!


Crosby Noricks

Crosby Noricks

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website