10 Holiday Gift Guide Pitch Tips + Sample Outreach Email


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Magazines like Real Simple, InStyle, Shape and others are closing their holiday gift guides soon. This means if you haven’t gotten those holiday pitches out you are missing one of the biggest PR opportunities – one that comes around only ONCE each year.

Below you’ll find a 10-step checklist/tips sheet to make the most of of the remaining days in July:


Sample Pitch

Dear Liz,

It was so great to see you last week and catch up briefly – I hope that cold has firmly left the building!

As you’re working on another round of always-amazing  2017 Holiday Gift Guides, I’d love for you to consider the idea of custom perfumes for a signature, one-of-a-kind gift.

Coco + Custard has developed a powerful process on their website technique that results in a beautifully composed fragrance that matches one’s personality.

For the holidays, we have gift cards available and special red velvet and gold packaging. Pricing ranges from $45 to $545.

[insert product photo]

The process of formulating all-natural, personalized perfumes is a fascinating and sophisticated craft your savvy readers will enjoy gifting to their list this year!

Please let me know if I can send over a complimentary code so you can experience the process yourself, hi-res product images or additional information.

I look forward to working together!


PS: For more help pitching magazine editors, check out this free training from our friends at MEDIA LEADS – their subscription service connects editors directly with product-based business which we LOVE (and why we are a proud affiliate partner!).

Crosby Noricks

Crosby Noricks

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website crosbynoricks.com