Not sure how to introduce yourself to the media for the first time? You’re not alone. That first email can feel awkward and uncomfortable. But it doesn’t have to!
As the owner of a bilingual digital PR agency, one of my goals as a publicist is to maintain a list of relevant contacts in print and digital media in the U.S. and Mexico, and to know what each of my media contacts are looking for so that I can pitch my clients effectively.
If you are just starting out, or have a new contact list to work from, begin by introducing yourself and your agency in an email that asks them to confirm they are the correct contact. When I started I sent out confirmation emails to editors, assistant editors and fashion assistants to confirm they were the best contact in their department to receive pitches.
I’ve found that most editors appreciate it when you check ahead of time to confirm they are the best contact for your pitches. Of course, every editor is different, some contacts won’t respond or they will tell you to check the Masthead. Even though I’ve encountered many different responses I always respond with a quick thank you.
When contacting editors and assistants, it’s best to send the confirmation emails on Monday or Tuesday. Editors will respond with a quick email letting you know “Confirmed.” Others will let you know who the best contact is and what they cover – for example RTW, handbags or footwear. Make note of this in your media list.
{Name of Contact},
My name is Laura, founder of By Laura PR specializing in fashion and accessories. I’m reaching out to confirm you’re the best contact to receive pitches for the fashion department at {Magazine Name}. I look forward to working with you in the near future. Thank you in advance for your time!
Best,
Laura
About two weeks after I sent my original round of confirmation emails I followed up with a second request for confirmation. For those I had heard back from, I sent a relevant, well-researched pitch.
Keep in mind that editors receive hundreds of emails a day. If you don’t get a response and your email wasn’t returned as a mailer-daemon or undeliverable email, chances are you do have the correct email address. But the editor hasn’t had the opportunity to respond, so don’t delete the contact just yet. You’ll probably receive a response once you send them that great pitch!
About Laura
Laura Perez is the Founder and President of L A U R A P E R E Z | P R a digital public relations agency, focusing on generating business success with purpose.
Photo by Cleo Vermij
