Hispanics are the largest and fastest growing minority group in the U.S., and “Hispanic women are gaining prominence in the U.S. and are becoming a strong influence, with 52 million in the U.S. population. Hispanics collectively have an impressive buying power of $1.2 trillion. Latinas are becoming more educated and tech savvy with 86% of Latinas making the purchasing decisions in the household. You can take advantage of this powerful demographic by including Hispanic US media as part of your PR outreach. After all, Hispanic media stays on top of the current trends just like any other mainstream fashion magazine and includes products and designers from all over the world, if a product or client is a fit with an issue, the editor will take it under consideration.
The mainstream Hispanic magazines with fashion content in the U.S. are Latina, Cosmopolitan for Latinas, Cosmopolitan en español, Siempre Mujer and Vanidades. First, just like with any fashion magazine, do your research by taking a look through recent issues and making note of recurring articles and editors. Also, look at current media kits and editorial calendar for upcoming issue themes. Whenever possible, align your clients with upcoming stories or and demonstrate that you have read the magazine before you suggest your client. Then, heed these tips to increase the chances your outreach leads to coverage.
Even if you don’t speak spanish, you can still reach out to hispanic media. Whether you are a publicist or designer, you may want to hire a firm who specializes in Hispanic media outreach, or bring on a freelance bilingual publicist or even a translator to translate all your pitches and press releases on your behalf.
However, both Latina and Cosmopolitan for Latinas’ is mostly written in English with a few Spanish words or phrases within its content. When pitching editors from these magazines you can write your pitch and press release in English.
The content for Cosmopolitan en español, Siempre Mujer and Vanidades is written in Spanish, but the magazines’s offices are in New York City. So, should you send you pitch in English or Spanish? The answer is, either. I typically write my pitches in Spanish but write my press releases in English.
When in doubt, I send both my pitch and my press release in Spanish and English and include a link to the lookbook for further review.
Keep in mind that Cosmopolitan en Español and Vanidades are also printed in Mexico. The editors for both the U.S. and Mexico editions are the same editors so, after sending your pitch and an editor is interested, confirm which edition your client is being considered for.
Certainly!
Spanish Sample Pitch:
{Nombre de Editora},
Espero y estes teniendo una gran semana! Me gustaría tomar un poco de tu tiempo para presentarte a {brand name}, una empresa de diseño de joyas de piezas únicas recientemente lanzada en Nueva York.
{Brand name} está inspirada por los materiales reciclados con piezas de época y de la más alta calidad. Para crear a mano, hermosas piezas únicas de joyería.
He adjuntado algunas imágenes del lookbook. Me encantaría escuchar tus ideas y la posibilidad de colocar a {brand name} en la revista Latina.
Gracias de antemano por tu tiempo!
Laura Perez
Sample English Pitch:
{Editor Name}
I hope you’re having a great week! I would take a few minutes from your busy day, to introduce to you {brand name}, a jewelry company designing unique pieces, who recently launched in New York.
{Brand name} is inspired by recycled materials and vintage pieces of the highest quality, to create beautiful and unique jewelry by hand.
I have attached a few images of the lookbook. I’d love to hear your ideas and the possibility of placing {brand name} in Latina magazine.
Thank you in advance for your time!
Laura Perez
Laura Perez is the Founder and President of L A U R A P E R E Z | P R a digital public relations agency, focusing on generating business success with purpose.
