Overwhelmed at the thought of putting together a real PR plan?
This is for you.
It all starts here.
Grab Your Copy of our
PR Planning Guide – for free!
Step by step, we walk you through everything you need to do to create a strategic, comprehensive PR plan – just like the ones used at big, fancy PR agencies.
Then, use our timeline tracker to stay organized as you execute your strategy. Watch as the press rolls in and bask in the enthusiasm and sales that come with it!
With your PR Plan template in hand you’ll:
- Know all the components for a truly effective outreach strategy based on business goals, tailored to your target audience and oh so media-friendly
- Confidently know exactly how each of your campaign ideas map back to brand objectives including the what, the how, and the how much
- Be ready to evaluate your plan to prove your outreach was a wild success – hint: of course it was!
Plus our Timeline Tracker spreadsheet will keep you and your team organized and clear on priorities.
This comprehensive guide to PR planning will become your go-to resource – and it’s free.
Where can we send your PR Planning Guide + Timeline Tracker?
Who exactly created this thing?
Hey! My name is Crosby Noricks and I’m the founder of PR Couture. I have nearly 15 years experience creating PR and marketing campaigns for fashion, accessories, lifestyle, and consumer clients. I also teach fashion public relations at the university level.
I know how overwhelming – and critical – the strategic planning process is, and how rare it is to be taught this approach outside of a PR classroom. This is your opportunity to really think through which of your amazing ideas are truly going to be aligned with business goal, immediate objectives, and brand needs.
I started PR Couture to equip small businesses with the information and resources necessary to effectively manage PR in-house. It’s become my mission to ensure that PR Couture readers never feel lost or without expert-level advice.
Giving you this PR plan template – the exact one I use to do comprehensive client planning – is just one of the ways I’m stepping up to provide you with the information you need to harness the potential of press and partnerships for brand growth.
If you’d like my eyes on your brand’s communication plan, or need an agency referral, reach out anytime or book a breakthrough session for instant clarity.