Europe is definitely leading the charge when it comes to advanced studies in fashion marketing and PR. Lucky for US students (or International students), these opportunities are often in settings that are as inspirational as the educational materials themselves. Case in point, International Fashion Academy (IFA Paris), has announded the launch of a brand new MBA in Global Fashion Media, beginning in November 13.
Students spend 30 weeks in Paris and 10 weeks in Shanghai, preparing students to understand traditional and digital media’s relationship to the fashion industry, while providing hands-on opportunity to explore issues of globalization in France and China. Aimed at developing the potential of applicants from a variety of backgrounds such as fashion design, graphic design, product management, journalism and media studies, students can choose from two different concentrations, journalism or visual styling, while developing proficiency in software and fashion media management strategies. Class titles include rends & Future, Global Brand Communications, the BLOG: Social Media, the SHOOT: Photographic Styling, the Fashion Press & Print Process, E-Commerce for Fashion, Consumer Psychology, Public Relations & Events Management,
“Fashion enthusiasts have an insatiable thirst for celebrity news, beautiful clothes and fresh images and inspirational examples of how to wear them. The fashion and luxury promotions industry needs specialists to art direct, style, shoot and write about the wonderful designs that emerge every season.” At IFA Paris we can put that expertise into place with our new postgraduate Global Fashion Media course with a creative talent pool that is drawn from all over the world. Students learn about both traditional methods such as magazine layouts and content production for new technologies such as digital look-books and mobile apps. “This is a really sensational time of opportunity and change for publication and fashion media.” says Susan Jenkyn Jones, IFA’s Director of Academic Quality.
To encourage and support the best talents devoted in fashion and media, IFA Paris is offering the following scholarships for this course to both domestic and international students:
- 2 x full scholarship, worth €13,800
- 3 x half scholarship, worth €6,900
Applicants to the scholarship will need to fulfill a series of evaluative assignments from composing a commentary editorial on IFA’s fashion show, creating a mini magazine prototype, to composing an analytical report. Students from all around the globe will have an equal chance to pursue this opportunity, and successful applicants will join IFA’s diverse student body to enjoy a truly international education.