[Infographic] How Sustainable/Eco Fashion Brand Raven & Lily Works


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Infographics are everywhere! While we are reaching the saturation point, there is still a great amount of value (SEO, brand awareness, WOM, social share) from doing them. The trick is to understand the mechanics of displaying data in a creative way, and of choosing a topic that hasn’t been done to death. For brands specifically, the right infographic can be an effective PR tool to help clarify an unconventional business model – as is the case with Raven + Lily, a socially responsible brand dedicated to empowering impoverished women through design, who just launched the infographic below: