Did you see the recent news that dance is actually the most-funded category on Kickstarter? Crazy, right? With more and more companies turning to the crowdfunding model, whether to finance scientific innovations, video games or short films, mass adoption of these platforms has made the successful funding of these types of campaigns as much about marketing and PR as fundraising.
If you’ve considered using a site like Kickstarter or Indie GoGo to help finance your next collection, runway show or fashion film, you won’t want to miss the next installment of Build Your Fashion Brand. We’ll be speaking with Kristen Glenn, who co-founded {r}evolution apparel in 2011, and launched the highest-funded fashion project in Kickstarter’s early history — raising over $64,000 to produce a multi-functional garment called the Versalette. The campaign was featured in the New York Times, Forbes.com, and the Wall Street Journal.
With so many fashion brands trying their hand at crowdfunding, it’s crucial to know the ins and outs of running a campaign, and Kristen will talk you through the steps you’ll need to take to set yourself up for success.
Plus, everyone who signs up gets a free download of Top Ten Tips for a Successful Crowdfunding Campaign from the team at Mimoona.
As a quick reminder, you can grab the whole 3-part series or purchase individually. Our Summer 2013 series is also still available for download. Any more questions, send me an email Crosby[at]prcouture.com or reach out @prcouture.
