What Stylists and Editors Want from Jewelry Brands This Year


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My agency has worked quite a bit with both costume and fine jewelry, so we’re pretty in the loop of what trends editors, stylists, and influencers are looking for. Working with jewelry is a little different than working with fashion as jewelry can truly be season-less and the same style pitched year-round – editors and stylists always need that final touch!

We’re seeing a lot of repeat requests from both editors and stylists for certain trends and styles that we predict will be big in 2018. If you’re looking for jewelry pitching inspo (or just some fun ideas for your own jewelry wardrobe!) read below!

Stylist Request: Hoops for casual red carpets and premieres

We often get requests on behalf of stunning models who need earrings for fashion week events, magazine parties to celebrate their latest covers, and social media shots. The top request from the stylists for these A-list models? Hoops, hoops, and more hoops! 90s fashion has been on our radar for awhile now and hoops are just one of the latest trends to make a major comeback. In the case of stylists for celebs and models they’re looking for the bigger the better! If you have any huge hoops that scream extravagance, send over imagery and highlight in the subject line that you have hoops and what metals/color ways you have.

Stylist Request: Ring assortments in different metals (silver and gold) for stacking – dainty and delicate

The stacking ring trend is still a hit with both editors and stylists – we’re seeing a lot of pulls for both midi and full size rings to stack on top of each other. New to 2018 are requests for stacking rings in different metals and colors – editors and stylists are loving mixing silvers, golds, and rose golds on the same hand. When pitching your products or your clients’ products, don’t stick to a themed email of just one colorway – highlight the different colors available and if you have images showing them stacked in different colors, even better!

Editor Request: Pearls – With An Edge

Pearls are known for their classic, elegant look that sometimes can skew more formal than fun. We’ve been getting a lot of requests from both editors and stylists for pearls that have an extra kick to them – whether it’s pearls on the end of a spike earring or paired with black metals and stones, the pearl is getting a refresh! We’ve always done really well highlighting our clients’ pearl selections when pitching editors – a new twist on an old classic always tends to get a great response!

Editor Request: Statement Earrings

Editors are loving bright, bold earrings that are hard to miss – they add visual interest to both flat product layouts and on-model editorials. Whether big and colorful gemstones or sculptural styles in cool metals, send editors any images of truly unique statement earrings for possible inclusion in round-ups and stories.

Editor Request: Affordable, Edgy, Celeb-Loved Styles for Digital Outlets

As much of the media and fashion world is online right now, it’s important to factor in what top digital fashion outlets are on the lookout for. Many outlets will cover an array of brands, from expensive fine jewelry to more trendy and affordable styles, and if you can tie in a celebrity or influencer, even better.

Pitching jewelry is all about finding that larger trend and serving up the right accessory.

Lindsey Smolan

Lindsey Smolan

Lindsey is the principal at VLIV Communications, a NYC-based boutique public relations agency that specializes in generating buzz and press for emerging and established beauty, fashion, accessories, and lifestyle brands. LSPR has a genuine passion for helping clients grow and succeed, and their long reaching connections, from fashion and beauty editors at national magazines to influential celebrity stylists and the increasingly growing blogger and vlogger communities, help them do just that. LSPR strategizes with clients to determine their key brand messaging and how to effectively convey what exactly makes them unique to these key contacts.