• Full Time
  • Virtual
  • Aug 25, 2022

Website Crowe PR

At-Will Employment: This position is an at-will employee position.

Exempt Position: This position is an exempt, salaried position.

  • Major Areas of Responsibility:
  • Develop robust social media strategy for a clients in the healthcare & technology spaces;
  • Build out compelling social media content;
  • Ensure proper understanding and communication of clients’ brand voice;
  • Manage social media accounts, including daily community management, content creation, scheduling, budget management, and reporting;
  • Launch and monitor paid ad campaigns on social channels;
  • Utilize design tools to develop multi-media graphics;
  • Conduct social media audits and build out monthly and quarterly social media KPIs;
  • Keep clients informed on strategic plan, progress and ROI; run regular metrics and build out client reports to showcase traction and ROI;
  • Work with brands to create KPIs based on business goals and actively track against those metrics;
  • Monitor user engagement; respond to all comments and messages within the determined time frame;
  • Update client dashboard with results and metrics in real time, as well as monthly and quarterly reports;
  • Stay apprised of clients’ brands, products, and/or services their key issues, competitive situation and industry trends;
  • Collaborate with PR team to collect and post timely press hits for clients on social media or the Crowe PR website;
  • Attend events and produce live social media content; facilitate photo shoots, as appropriate;
    Strategically manage multiple clients’ business objectives, projects, and deadlines;
  • Resolve client concerns quickly and effectively with minimal direction;
  • Keep up with the latest social media best practices and technologies; identify new tools to elevate the department and client success;

 

Job Requirements:

  • 2 years of social media experience in the healthcare and/or technology industries (agency experience is a plus);
  • Bachelor’s degree preferred;
  • Excellent oral and written communication skills including knowledge of AP Style;
  • An analytical and creative mindset;
  • Ability to anticipate client needs and potential problems and effectively problem solve;
  • Strong eye for design; Attention to detail is a must;
  • Experience in Adobe Creative Cloud, Canva or other graphic design tools;
  • Video editing experience a plus;
  • Proven track record of managing successful paid advertising campaigns on social media platforms including Instagram, Facebook and LinkedIn;
  • Confident and articulate communication with senior staff;
  • Eager to learn and quickly able to implement feedback;
  • Punctual and cognizant of deadlines;
  • Proficient in Microsoft Office Suite.
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