Learn Top Fashion PR Secrets to Celebrity Placement


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It’s that time again! Join me next Tuesday, June 17, for Build Your Fashion Brand’s second installment of the summer, Secrets to Celebrity Placement, live at 8pm.

Jessica McAlisterI’m so excited to announce guest expert Jessica McAlister, who will be joining us Jessica is an account manager in the VIP Relations division at Bollare, where she spearheads celebrity initiatives and strategic development for more than a dozen women’s contemporary and lifestyle clients.

Jessica has formerly worked closely with luxury brands including Sergio Rossi, Vionett, Emilio Pucci, and Marni on a global level and boasts well-seeded industry relationships with stylists, publicists, and agents.

This is an incredible opportunity to learn directly from Jessica about the world of celebrity dressing, placements and the real deal when it comes to getting products in the hands of celebrities and maximizing those efforts for PR value.

We’ll also be covering:

  • Celebrity gifting suites and if they’re worth the investment
  • When and how to get product in the hands of celebrities
  • How to increase your chances of getting a celebrity to wear your piece
  • How to take full advantage of celebrity culture to advance your PR, Marketing & Sales goals

Sign up for the course or grab the bundle and save $12. See you there!

Crosby Noricks

Crosby Noricks

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website crosbynoricks.com